Privacy Policy

1. Introduction

This Privacy Policy explains what information Magivix Studio ("we", "us" or "our") collects, how we use it, who we share it with and the choices you have. It applies to:

our mobile games published on Google Play (each a "Game", together the "Games");
our website at magivix.com (the "Website"); and
emails and other messages you send us, for example for support.

We have written this policy to be easy to read. In short: our Games don't ask for your name, email address or any account; your game progress stays on your device; our Games show advertising through Google AdMob, set up to be suitable for children; and any purchases are handled by Google Play, so we never see your payment details.

Magivix Studio is responsible for the information described in this policy. By using our Games or Website you acknowledge that you have read this policy. If you do not agree with it, please do not use them.

2. Information we collect

2.1 Information you give us

We only receive personal information directly from you if you choose to contact us, for example to ask for help, report a bug, give feedback or make a privacy request. In that case we receive your email address, your name if you include it, the content of your message and anything you attach, such as screenshots or details about your device.

Our Contact page doesn't send information to any server. It helps you prepare a message, which is then sent from your own email app.

2.2 Our Games

Our Games do not require registration and do not ask you for your name, email address, phone number, photos, contacts or precise location. Your progress, settings and any items you have unlocked are stored locally on your device and are not sent to us.

When you play, some information is collected automatically by the services built into the Games:

Advertising (Google AdMob). To deliver and measure ads, Google AdMob may collect device and app information such as your device's advertising identifier, IP address (from which an approximate, city-level location can be estimated), device model, operating system and language, app version, and information about the ads shown to you and whether you interacted with them. It also uses this information for frequency capping, reporting and to detect fraud and abuse. See section 4.
In-app purchases (Google Play). If you buy something in a Game, the payment is processed entirely by Google Play. We receive a confirmation of the purchase (such as the product purchased, an order identifier and the purchase status) so that the Game can unlock what you bought. We never receive your card or other payment details. See section 5.

Each Game's Google Play listing includes a "Data safety" section that summarises this information.

2.3 Our Website

Based on a review of the Website's code at the time of the last update:

the Website does not use analytics, advertising or social-media tracking tools;
the Website does not set cookies. The only thing it keeps in your browser is your light or dark display preference, if you choose one. This is stored in your browser's local storage, stays on your device and is never sent to us;
all fonts, images and scripts are served from our own domain. The Website doesn't load content from third-party services.

Like virtually all websites, the servers that deliver the Website automatically process technical information needed to send pages to your browser and to protect the service, such as your IP address, browser type, the pages requested and the date and time of the request. Our hosting provider, Vercel Inc., processes this information on our behalf and keeps it in server logs for a limited period.

3. How we use information

We use information only for the following purposes:

To provide the Games and the Website, including saving your progress on your device and delivering items you purchased;
To show advertising that keeps our Games free to play, and to measure how ads perform;
To process and verify purchases made through Google Play;
To answer your messages and provide support;
To keep our services secure and prevent fraud, abuse and invalid ad activity;
To understand and improve the Website, if you have agreed to analytics cookies (see section 7); and
To comply with the law and protect our rights and the rights of our players.

Where data protection laws require a legal basis, we rely on: the performance of our agreement with you (providing the Game and anything you purchase); our legitimate interests in operating, funding, securing and improving our Games and Website, balanced against your rights; your consent, where the law requires it (for example for analytics cookies, or for advertising in some regions); and compliance with legal obligations. We do not use your information for automated decision-making that has legal or similarly significant effects on you.

4. Advertising

Our Games are free to play and are supported by advertising provided by Google AdMob, a service of Google LLC. Because our Games may be played by children, we configure AdMob in line with Google Play's Families Policy:

ad requests are tagged so that Google treats them as directed at children;
ads are not personalised: they are not based on your interests, your activity in other apps or websites, or your personal profile, and no remarketing is used;
ad content is limited to material suitable for a general audience, including children; and
we only use ad technology that Google has certified for use in apps for families.

The ads you see may still depend on the context, such as the Game you are playing and your approximate location and language. Where the law requires it (for example in the European Economic Area, the United Kingdom and Switzerland), the Game shows Google's consent message before advertising identifiers are used, and you can change your choice from the Game's settings or menu.

You can also reset your device's advertising ID, or delete it, at any time in your Android settings (usually Settings > Privacy > Ads or Settings > Google > Ads). Google explains how it uses information from apps that use its services at policies.google.com/technologies/partner-sites, and its privacy policy is at policies.google.com/privacy.

5. In-app purchases

Some Games offer optional in-app purchases. Purchases are made through your Google Play account and processed by Google under the Google Play Terms of Service and Google's Privacy Policy. Google handles your payment information; we only receive the purchase confirmation described in section 2.2. You can see and manage your purchase history in the Google Play Store app, and parents can require approval for purchases using Google Play's parental controls and Google Family Link.

We do not sell your personal information, and we do not share it for cross-context behavioural (targeted) advertising. We share information only:

with Google, as the provider of Google AdMob and Google Play, as described in sections 4 and 5;
with service providers who help us run our Website and handle email, such as our hosting provider (Vercel Inc.) and our email provider, who may only use it to provide their services to us;
with Google Analytics, only if analytics is enabled on the Website and you have accepted analytics cookies (see section 7);
if required by law, a court order or a valid request from a public authority, or where necessary to protect the rights, safety or property of our players, the public or us; and
with a successor, if our business or Games are transferred, for example as part of a reorganisation, merger or sale, in which case this policy will continue to apply to your information.

7. Cookies and similar technologies

The Website does not currently use cookies or similar technologies to track visitors. If you switch between light and dark mode, that choice is saved in your browser's local storage so the Website remembers it on your next visit. You can clear it at any time through your browser settings. If we introduce analytics, advertising or other non-essential technologies in the future, we will update this policy and, where required, ask for your consent first.

Within our Games, Google AdMob may use device identifiers and similar technologies as described in section 4. Our Games do not use cookies of their own.

8. Children's privacy

Our Games are designed for a general audience, and some are suitable for and may be played by children under 13 (or the equivalent minimum age in your country). We take particular care to protect them:

our Games do not ask for or collect children's names, email addresses, photos, contact details, precise location or any other information that directly identifies them;
there are no user accounts, chat or other features that let players share personal information or contact each other;
advertising is set up as described in section 4: child-directed, non-personalised, family-appropriate ad content and Google-certified ad technology only; and
purchases go through Google Play, where parents can require approval with parental controls.

Our Website is intended for a general audience. Children should ask a parent or guardian before contacting us. If you are a parent or guardian and believe your child has sent us personal information, for example in an email, please contact us at support@magivix.com and we will delete it. We comply with applicable children's privacy laws, including the US Children's Online Privacy Protection Act (COPPA).

9. How long we keep information

Game progress and settings stay on your device until you clear the Game's data or uninstall it. We don't hold a copy, which also means we can't restore lost progress.
Support emails are kept for as long as needed to deal with your request and any follow-up, and are then deleted within 24 months of our last exchange, unless we need to keep them longer to meet a legal obligation or resolve a dispute.
Purchase records are kept by Google Play under its own policies; we keep only what is needed to provide purchased items and meet legal and accounting obligations.
Information collected by Google AdMob and Google Analytics is kept by Google under its retention policies; where we can configure retention, we choose a limited period.
Website server logs are kept by our hosting provider for a limited period for security and operations.

10. Security

We use reasonable technical and organisational measures to protect information, including encrypted connections (HTTPS) for our Website, limiting access to the people who need it, and choosing service providers with strong security practices. Because our Games don't collect personal details or create accounts, very little personal information is held by us at all. No method of transmission or storage is completely secure, however, so we cannot guarantee absolute security.

11. International transfers

Magivix Studio is based in Nigeria, and our service providers, including Google and Vercel, operate servers in many countries, including the United States. Information may therefore be processed outside the country where you live. Where data protection laws require it, these transfers rely on appropriate safeguards, such as the standard contractual clauses our providers offer, or other lawful transfer mechanisms.

12. Your rights and choices

Depending on where you live (for example under the Nigeria Data Protection Act 2023, the EU and UK General Data Protection Regulation, or US state privacy laws), you may have the right to:

ask what personal information we hold about you and receive a copy;
ask us to correct or delete it;
object to or ask us to restrict certain processing;
withdraw any consent you have given, at any time, without affecting earlier processing; and
not be treated differently for exercising your rights.

Choices you can make yourself: reset or delete your advertising ID in your Android settings; change your ad consent choice in the Game where that option is shown; change your cookie choice on the Website with "Cookie settings" in the footer (when analytics is enabled); and delete all Game data stored on your device by clearing the app's data or uninstalling the Game.

To make a request, email support@magivix.com. Because our Games don't use accounts, it helps to tell us which Game you play and what your request is about; we may ask for information to confirm a request comes from you. We will respond within the time required by law (usually within one month). For information held by Google, such as advertising and purchase data, you can also use Google's own tools at myaccount.google.com/data-and-privacy.

If you are unhappy with how we handle your information, please contact us first so we can try to help. You also have the right to complain to a data protection authority, such as the Nigeria Data Protection Commission or the authority in the country where you live.

13. Links to other websites and services

Our Games and Website may link to services we don't control, such as Google Play and websites that appear in ads. Their own privacy policies apply when you use them, and we encourage you to read them.

14. Changes to this policy

We may update this policy, for example when we add features to our Games or when the law changes. We will change the "Last updated" date at the top of this page and, if the changes are significant, give you notice in our Games or on our Website. The policy in force is always the one published at magivix.com.

15. Contact us

If you have any questions about this Privacy Policy or our privacy practices, or want to make a request, please email support@magivix.com. For general support, you can reach us at support@magivix.com.

Magivix Studio